Punches

Built for the Locked In.

The accountability engine for people who refuse to be average.

Track your gym, study, startup & reading sessions — AI-verified, crew-visible, zero excuses.

9:41
PUNCHES LIVE
STARTUP SF

Active Session

01: 47: 23

Goal 2h · 87% there

M

Marco · Sports

Logged 45min · ✓ Verified

J

Julia · Study

Logged 2h 10min · ✓ Verified

GRIND ACCOUNTABILITY AI-VERIFIED NO EXCUSES PROOF OF WORK LOCKED IN GRIND ACCOUNTABILITY AI-VERIFIED NO EXCUSES PROOF OF WORK LOCKED IN

The Vision

I built Punches because I saw the biggest names in tech working 60+ hours a week — and I wanted to replicate that. But not blindly. I wanted to know exactly what I was doing with my time, backed by data and structure. Then my friends wanted in too. They wanted the same system. And Punches evolved from a personal productivity tracker into a social platform — with real accountability, AI that keeps you honest, and access to events that push you forward.

— Santiago Velasquez, Founder

The Core Loop

Four steps. Zero negotiation.

Punch In

Start a session in Startup, Study, Reading, or Sports. Voice-log your metrics.

AI Verifies

GPT-4o Vision checks your proof photo against metrics, GPS & time. No faking it.

Compete

Leaderboards, groups & 3v3 wagers. Your crew sees every session. Skip a day and they know.

Get the Truth

Monthly AI reports + a Command Center that analyzes your patterns. Brutally honest.

Closed Beta · iOS

Ready to punch in?

Join the crew that's already locked in. Get early access before public launch.

FAQ

Before you ask.

A tracked work session. Punch in when you start, log what you did when you finish, submit proof. Your unit of output — verified, timestamped, and tied to your reputation.

Four categories: Startup, Study, Reading, Sports. If you're trying to be great at anything measurable, this is for you.

Two squads of three compete. Set a challenge, put stakes on the line. AI tracks and verifies every session from both teams. Losers pay. No disputes — data is the judge.

Closed beta on iOS right now. Request access through the contact page. If you're locked in, you'll get in.

Stop planning.
Start punching in.

The Product

One app. Every angle of growth.

Punches is a system to measure your productivity, hold yourself accountable with AI reality checks, compete with friends, discover events that boost your growth, and bet on yourself.

01

Structured Session Tracking

Every session captures time, GPS location, category, and deep metrics. Dictate by voice — "4x12 bench at 185, then 3x10 incline" — and AI parses it into structured data. Or log manually. Every data point feeds your profile, your leaderboard ranking, and your monthly report. No more guessing how much work you actually put in.

02

The Validator — Real-Time Anti-Cheat

When you compete in a group, every session requires proof. GPT-4o Vision cross-references your photo with your logged metrics, GPS, and timestamp. Stock photo? Gym selfie that doesn't match your workout? AI-rejected. XP revoked. The group sees exactly why you failed. This isn't an honor system — it's an anti-cheat system.

03

The Analyst — Monthly Brutality Report

On the 1st of every month, AI consolidates all your session data into one report. It tells you how many sessions you averaged, where your consistency dropped, what patterns it sees, and whether you're actually improving or just showing up. No sugarcoating. "You averaged 2.3 sessions per week. That's tourism, not commitment."

04

AI Command Center

Ask the AI anything about your performance. "How was my week?" "Where am I slipping?" "Compare my last two months." It reads every session you've ever logged and gives you real analysis — not motivational fluff. Think of it as a personal performance analyst that remembers everything and has zero filter.

05

Groups, Leaderboards & Social Pressure

Create groups with your crew. Every session is visible. Leaderboards rank by verified output — not self-reported numbers. When your friend logs 6 sessions and you logged 2, you see it. That pressure is the product. Skip a day and everyone knows. Show up consistently and you earn your rank.

06

3v3 Wagers & Challenges

Two squads of three go head to head. Set the rules, set the stakes, and compete. AI tracks and verifies every session from both teams. At the end, the data decides who wins — no disputes, no arguments. Gyms, universities, and brands can also create public challenges inside Punches that any user can join and compete in.

How It Works

Three phases. Zero shortcuts.

01

Punch In

Select your battlefield — Startup, Study, Reading, or Sports. Your location is captured. The clock starts. Your AI report from last month stares you down.

02

Deep Metrics

Dictate your session by voice — "4x12 bench press at 185, then 3x10 incline" — or log manually. AI processes natural language into structured data.

03

Proof of Work

Competing in a group? Take a photo. AI Vision analyzes your proof against metrics and GPS. If it doesn't match, you're flagged. XP revoked. The group sees.

Categories

Four arenas. Pick yours.

Startup

Track MRR, next steps, north star metrics. Log what you shipped.

Study

Subjects, topics, confidence level. Know where your gaps are.

Reading

The Vault — quotes, learnings, insights. Saved and searchable.

Sports

Gym, Run, Swim. Dictate full routines, pace, distance.

The Team

Meet the squad.

Drag the cards around. We don't bite.

Santiago Velasquez

Santiago Velasquez

Founder

Obsessed with human performance. Building Punches because nobody else would.

?

You?

Engineer / Designer / Operator

We're looking for people who are locked in. If you want to build something real, reach out.

?

You?

Growth / Community / Content

Help us build a community of people who don't settle.

Research

Built on science,
not hype.

Accountability

The Power of Social Accountability in Goal Achievement

Matthews, 2015 — Dominican University

People who share goals with an accountability partner achieve 76% of them, vs 43% for those who only think about them.

Habit Formation

How are habits formed: Modelling habit formation in the real world

Lally et al., 2010 — European Journal of Social Psychology

It takes 66 days for a new behavior to become automatic. Punches is designed around AI-enforced streaks to bridge this gap.

Performance

Self-Monitoring and Goal Setting in Athletic Performance

Harkin et al., 2016 — Psychological Bulletin

A meta-analysis of 138 studies: monitoring progress significantly improves outcomes, especially when physical and public.

AI & Coaching

Artificial Intelligence in Behavioral Coaching

Terblanche, 2020 — Intl. Journal of Evidence Based Coaching

AI coaching systems outperform self-reporting by eliminating cognitive biases and social desirability effects.

Join the Beta

Request early access.

Closed beta on iOS. Tell us what you're grinding and we'll get you in.

For Companies

Promote your events and challenges.

Reach an audience that's already locked in.

Gyms & Fitness

Launch branded fitness challenges with AI-verified completion.

Universities

Create campus-wide study groups with accountability metrics.

Startups & Accelerators

Track cohort productivity and builder commitment in real time.